Modern society indicates the progress of the digital model all the time. From daily life to office mode, people are gradually adapting to the changes brought about by digitalization to the world. The virtualization process is reflected in all aspects of the industry, especially the digital business process. Although I am not a business school student, digital commerce has a profound impact on my daily life. As an international student, I am also very curious about foreign digital business models. So I chose BEMM129: Digital Business Model as my optional module in this term, I want to find more theoretical knowledge and practical ideas to combine with my course: innovation and business strategy. In this reflection, I will mention what I have learned this semester and how to develop it in the future.
This semester, in addition to writing our own articles about e-commerce topics, we also need to read and comment on other students’ articles. This is a process of mutual communication and learning. Not only did I gain my classmates’ evaluation of my article, I also gained new insights into my article, I can also read their articles and expand my knowledge.
Here I will share a few articles that impressed me from my friends.
Firstly, the theme of the first article is to introduce how the job or career path you are familiar with reflects digitalization. The first article I read was GUO’s blog what is talking about media. He used to work in a news media position, and traditional media is facing great impact in today’s society. Because of the development of electronic technology, people mostly choose to browse content on the mobile terminal. In order to adapt to the progress of the digital era, the traditional media has produced a process of transition to new media. Similarly, LIU also mentioned in his article that the digital economy has promoted the development and change of new media.


Our second topic is discussing about why an organization can success. TAN shared Starbucks with us and YICHI talked about Argos. In today’s era, online shopping has become the most common consumption pattern for residents. For consumers, there are many options for products that can be purchased on the Internet. Clothing, food and daily necessities, online platform can buy any product you want. Thus, there is a growing demand for online shopping, and the takeaway industry is now the most popular platform product.

